Local SEO (search engine optimization) is similar to SEO, but it is specific to a specific area. It is the process of improving the visibility of a website or web page in unpaid search results, often referred to as “organic”, “natural,” or “earned” results. This type of marketing can be very beneficial for a local business. This type of advertising will help increase local traffic, and is often free. Here are some tips to improve your local SEO.
o Create content in a localized style. While many people may assume that content should be written in the same style as for organic search, this is not true. If you are a local business, you need to use long-tail keywords, such as “stamping in Austin.” You should also include your location in your content if you want to be visible in Google’s local search results. In addition to articles, you should create videos and audio files.