A profession in attorney SEO, or Search Engine Optimization, has become popular in recent years. Many companies and law firms are realizing the importance of being included in web searches via search engines like Google. With increasing competition among online businesses, a good lawyer SEO program can help a law firm maintain or increase its web presence and/or client base. This is important for the success of an attorney SEO program.
The growth in the number of attorneys practicing search engine optimization is due to several factors. One reason is that marketing for attorneys has been overlooked by law firms and other advertising agencies. Since most attorneys are not highly visible on the Internet, they have not been able to take advantage of marketing tools such as blogs, article marketing, and video marketing. Moreover, because there are no formal marketing campaigns for attorneys, they are not as familiar with the best methods to promote their legal services. A handful of attorneys have taken the initiative to get into online marketing, but most have failed.