In this article we’ll cover the latest updates to local SEO, as well as what signals matter most to your visibility. It’s important to understand how to use these signals for the best results. Fortunately, there are some free resources to help you get started. We’ve included links to several excellent resources below. You can also download the forms that Miriam Ellis provides. By following her advice, you’ll be well on your way to local SEO success.
Content plays a major role in local SEO, and there are many ways to boost your website’s content and improve local search results. Content optimization is an important aspect of local SEO, and citation building is a necessary part of local SEO. Make sure to use your local keywords for your website. Don’t forget to include your neighborhood, county, or town. Also, make sure to use schema markup. Finally, consider how many locations you have to ensure your website ranks high in local searches.
Optimize your Google My Business listing with the main keyword and location. Structured data markup and local citations should match, as well. These tactics are all part of the Local SEO Checklist. One of the most important facets of local SEO is consistency. Citations must be consistent across data aggregators, or they won’t show up in search results. Make sure that duplicate listings are removed. Joining a Chamber of Commerce is another great way to get a free, external inbound link.
Posting reviews on social media sites can help your local SEO campaign. By ensuring that your business has a presence on multiple local review websites, you’ll get a higher likelihood of being found by local customers. Positive reviews on your website also serve as a local SEO strategy. In addition, you should improve your website’s on-page SEO with on-page optimization. By focusing on the page’s content, you can establish your site’s relevance to search queries.
Getting a higher page rank in the search engines’ maps section can also increase local traffic. By targeting local queries and keywords, your website will appear more frequently in the results. This helps you gain a competitive edge and increase your odds of getting local customers. This type of SEO is particularly important for local businesses because it will help your business reach a wider audience. So what is local SEO and how do you improve your local search rankings? A well-optimized website can make all the difference in the world.
According to a study by Google, 64% of local restaurant searchers will convert to a customer immediately or within an hour of searching for a place to eat. This means that one in two people who search for a restaurant in Northern Virginia are looking for their next meal. If your business is among the top listings in these searches, you’ll have a high chance of earning their business. And since local searches are conducted by a person’s location, they’re more likely to purchase a product or service from a nearby business.
Link building is the most powerful part of local SEO. It’s also the most expensive. Although it may seem like the last thing you need to worry about, local SEO link building can be one of the most effective things you do for your local business. The secret is getting backlinks from local associations in your field. You should try to join associations related to your industry or your local area. Often, these associations can provide you with relevant backlinks.
Another essential component of local SEO is NAP. NAP is your name, address, and phone number. It is recommended that you include your business’s NAP in the footer of all your pages. This helps search engines tie the pages to their location and makes it easier for customers to find the contact information they need. If you have several locations, it can be tricky to implement local SEO strategies across all of them, but the results can be huge!
Content is a key part of local SEO. If your content features local search terms, you can increase your SERP location significantly. It can be pillar content, blogs, or social posts. For example, your “About Us” page might mention how the company serves the town, while a blog post titled “Best Honda Dealers in Northwestern Montana” can be a great place to start. There are several other ways to use local search terms, but the basics still apply.