The Basics of Local SEO
Local search engine optimization is quite similar to global SEO in that it also is an intricate process affecting the rankings of a site or a page on the unpaid, paid results of a search engine called “Google.” Unlike global SEO, however, local SEO is entirely determined by certain factors specific to the local market, like keywords density and total amount of links coming into the page from various sources. For example, when optimizing for a page’s placement in Google maps, a business should make sure it contains at least two primary key words.
Keyword density should be high, and keyword density for both primary keywords should be above one percent. Keywords should also relate to the service area of the page, and the total number of pages that link to the page should be no more than ten. Additionally, the total number of backlinks coming into the page, referred to as PR, should also be a multiple of five. This means that there should be five to ten sites linking to each page. In this manner, a business can optimize for each Local SEO focus, which will help maximize the potential return on investment.
Another important consideration in Local SEO, especially for small businesses, is the relevancy of content to the target audience. For example, if the target audience is middle aged women in the city, and the content of the page is related to cooking recipes, the page will rank well. On the other hand, if the target audience were older men in the same city, the content would not rank as highly.
When a local business decides to optimize for Local SEO, they should always start with their Google maps site. The page will need to be optimized with a variety of key terms, as well as the location, name of the business, and any other information about the local business. Depending on how competitive the area that they are in is, it may be necessary for them to make minor adjustments. It is always best to have a professional do the Local SEO for a local business, as not only can they make the most informed decision, but they will be more likely to get the best ranking.
Once the local search marketing plan is in place, the next step is to start researching what keywords will be best for the area that they are serving. There are several methods that can be used to research keywords, and Google has a tool called Keyword Research that can be used to identify the right keywords for a given geographic area. The keyword tool can be started by entering the name of the city, state, or country that the business serves in. Once this is done, then all that needs to be done is to research the most popular search terms that relate to the geographic area. By doing this, a local seo plan can be formulated. The next step would be to enter the search terms that the company sells in the search engines, such as eBay or Craigslist.
Once the list of keywords has been identified, the business should start implementing Local SEO strategies. These strategies are important to ensure that the website performs well in the search engines. By using local seo techniques, the company can ensure that it ranks well in the search engines, and therefore gain higher profits. For instance, local seo techniques that a company can use include using the keywords in the content. For example, instead of using the term shoes, a website can use the term men’s shoes, as men are more likely to be searching for men’s shoes. They also need to optimize their websites with local citations.
In order to optimize the website for the local audience, the links should be properly set up. This is because Google, as well as all the other major search engines, use Local SEO techniques to determine where a page should rank within the search engines results. Therefore, if a company wants to rank high for the term men’s shoes, they will need to optimize for the phrase men’s shoes in the local seo campaigns.
Local SEO is one way of positioning a local business on the internet. It is important to remember that although Google and all other search engines have Local SEO tools, there are some elements which are outside the control of the company. This is because many companies do not use effective Local SEO techniques, resulting in low rankings and traffic losses. Therefore, it is necessary for a company to perform research, optimize on-site content, and incorporate effective social media marketing in order to rank high in the rankings, which in turn will increase customer satisfaction and boost revenue.