Attorney SEO is the process of increasing traffic to a law firm website from search engines, carried out by search engine optimization experts, copywriters, and internet marketing professionals. The term is often confused with lawyer SEO, though the two work in different ways.
What does attorney SEO actually cover?
Attorney SEO focuses on the basic ranking factors that make a site search engine friendly: keywords, meta tags, website titles, and URLs. A search engine friendly site is built from the right combination of these elements.
How is attorney SEO different from search engine optimized content?
The difference comes down to control. Attorney SEO has to follow the guidelines and regulations set by the attorney general, because state rules are aimed at providing justice on the net. Search engine friendly content is aimed at giving search engine spiders information about what a page contains, with no need to control the content itself. The job is simply to make sure the page gets correct indexing.
How does lawyer SEO differ from attorney general SEO?
In lawyer SEO, the lawyer decides how visible the website is on the web. The lawyer’s responsibility goes beyond spotting spam links. For example, a lawyer SEO specialist working for a firm might add links to articles written by another attorney on the same issue the lawyer is working on.
The level of control also varies. In attorney general SEO, the person managing the website keeps control, because the attorney general retains full authority over the entire optimization initiative. A lawyer, on the other hand, can appoint a part-time employee to run the lawyer SEO effort for a set period.
Why do attorney SEO firms focus on research and strategy?
An attorney SEO specialist understands how search engines work, which is why attorneys spend most of their time in research and development of new optimization strategies. Lawyers understand the process and the parameters behind it, which is why they put so much time into the work. A lawyer cannot change the content or structure of a website without the consent of the attorney general.
What services do attorney SEO providers offer?
Search engine optimization services from attorney SEO firms center on quality content. The attorney general’s office handles content management while the attorney SEO firm supplies fresh, quality articles. Common focus areas include press release writing, blog creation, content optimization, article writing and submission, directory submission, link building, social bookmarking, and blogging. Clients have plenty of options to choose from when hiring attorney general search engine optimization services.
How do clients compare attorney general SEO providers?
Attorney SEO firms charge a fee, so the attorney general needs to confirm the services are cost effective. The practical way to compare providers is to weigh cost, number of employees, and scope of services. Most providers offer free consultations and may run trial services on selected cases.
FAQ
What is attorney SEO?
Attorney SEO is the process of increasing traffic to a website from search engines, carried out by SEO experts, copywriters, and internet marketing professionals.
How is attorney SEO different from lawyer SEO?
Attorney SEO follows the guidelines and regulations set by the attorney general and gives the attorney general full authority over the optimization initiative. Lawyer SEO puts the lawyer in control of website visibility and can be delegated to a part-time employee for a specific period.
What services do attorney general SEO providers typically offer?
Providers commonly offer press release writing, blog creation, content optimization, article writing and submission, directory submission, link building, social bookmarking, and blogging, with most firms also providing free consultations and trial services on selected cases.