How to Use Local SEO to Get Your Business Noticed by Search Engines
Search engines such as Google display results based on your customers’ locations; Local SEO takes this a step further by targeting keywords specific to the region in which your customers reside.
Conduct research on your local market by polling customers, auditing conversations like phone calls and texts, conducting keyword research, as well as making use of local business directories and social media to assist with ranking.
Keywords
Local SEO allows businesses to target consumers within their local geographic area. Instead of competing against large national brands, small business owners can utilize this strategy to attract targeted traffic that converts into new customers. The key is understanding which keywords your target audience searches for and then including those words into marketing efforts.