To increase your online visibility and boost footfall, you need to understand local search marketing. This type of marketing relies heavily on credible content and authoritative off-page SEO signals. Credible content increases your authority and trust with local searchers. When people look for products and services in your city, they will be more likely to contact you. With local search marketing, you will be visible on map apps and receive more footfall as a result. By following these simple tips, you can increase your online presence and boost your business’s local search ranking.
Make sure your business is listed in popular directories. Listings with inconsistent information will hurt your local search ranking, as consumers won’t be able to locate you easily. Your local search marketing company can help you check these basic listings to ensure that your business is listed appropriately. You’ll need to claim/verify pages and complete information on existing profiles. The same goes for listing information on your website. If you haven’t claimed your business yet, start today!
In addition to creating relevant content, you can also advertise your business in local directories. Publish a blog that focuses on your community. A Windermere Real Estate Blog, for example, will offer tips on home-related topics, including architecture and the community. Paid advertising is also a great option for local businesses. You can also create a local search ad featuring your business location and hours, so that potential customers can easily contact you.
Citations played an important role in local SEO back in the day, and they still deserve some attention. Citations are a powerful source of information and should be optimized for both organic and paid search. Content is king, and your business website should be updated frequently. New blog posts create new indexed pages and target geographic search phrases. In addition to a blog, you should publish customer success stories, case studies, and complementary local services. If you don’t have one, consider setting one up in your city.
While Yellow Pages are an important way to get noticed in your city, consumers are increasingly turning to the internet to find businesses in their area. In fact, 40% of monthly searches in the U.S. are focused on local businesses. By incorporating local search marketing into your website, you can increase traffic from local consumers. Local SEO is a vital part of your online marketing strategy. The most effective ways to do local search marketing are: