What Is the Best Strategy for Local Search Engine Optimization For Small Businesses?
Local search engine optimization (also known as SEO) refers to optimizing your web pages and sites for better local search results from search engines such as Google, Yahoo, and Bing. Local search engine optimization is unlike SEO in which a site can enjoy increased rankings with Google, Yahoo, and Bing simply by having a site on their search pages. Because local search engine optimization involves so much more than just having a site on the first page of search results, many companies and individuals are turning to companies and professionals who specialize in optimizing a site for local search results. These specialists are able to provide a variety of services that will help your company or business to benefit from the most beneficial methods of local SEO optimization. In order to get started you should talk to one of these specialists to find out exactly what their experience and expertise are in the area of local SEO optimization.
There are many benefits to optimizing a site for local customers. For example, not only are local businesses able to tap into the resources offered by Google, Yahoo, and Bing through local search engine optimization, they are also able to tap into the resources offered by other third party websites outside of their own through advertising. It is much easier for local businesses to compete with larger national or international corporations when they understand how the search engines work. This means that they know how to use tools such as local SEO to increase their search engine rankings. Moreover, smaller local businesses are often able to run more successfully advertising campaigns using tools such as Google AdWords.
Another major benefit of local search engine optimization and advertising is that it can result in significantly lower advertising costs. Since Internet users are savvy enough to realize that a site doesn’t have to be located in the user’s home city to be relevant, businesses are finding it much easier to connect with specific demographic groups through local SEO and advertising. For example, a restaurant in an industrial area will likely be more likely to get advertisements from businesses that are within the same type of industry. This is because these companies have already demonstrated a level of knowledge and experience with the products and services they are advertising. Therefore, a business seeking to advertise to this particular group of consumers will find that there is a high degree of success with using local SEO and advertising.
Perhaps the largest benefit of local search engines results page optimization and advertising is that it can improve a business’s overall visibility in the marketplace. Simply put, having a website presence in Google, Yahoo, and Bing gives a business the potential to reach a much wider audience than they would if their web presence was limited to only their own town or city. By building up a strong presence on the search engines, businesses can improve their chances of getting more traffic and more business. In addition, a company’s visibility can be increased even further by creating a presence outside of the actual web pages. For instance, a physical location can create a presence in brick-and-mortar locations throughout the community and give a business an edge in their local marketplace.
While local search engine optimization and advertising can give a business an edge in their local market, it is important for businesses to remember that their presence should not stop there. The Internet is constantly expanding, making it more difficult for smaller businesses to compete with larger companies that have the resources to dominate their niche. To ensure that small businesses remain a competitive force in their market, many businesses are turning to a form of marketing known as social media marketing.
Social media is a form of online advertising where businesses use the social networks like Facebook, Twitter, and LinkedIn to promote themselves and increase the amount of exposure that they have. In theory, a business can gain a certain amount of visibility and traffic through the use of these websites, but this is where things start to get complicated. When a business tries to use a local search engine optimization strategy and does not pay attention to the algorithm that they are using, they could find their pages listed in the “sponsored results” section, which means that they could be missing out on potential traffic that they could receive from a local strategic placement of their website.
There are many reasons why this practice could be detrimental for a small business. First, most of these results will not show up on Google or Yahoo’s local search results pages, meaning that these companies could be missing out on potential traffic that they could receive if they took the time to optimize their websites for these two search engines. Another reason that this practice could backfire for smaller businesses is that these results are not personalized. Meaning that while a business owner may place a brick-and-mortar business in certain areas of their city or state, when people are searching these places for products or services, they will not be searching for the specific business name that they saw on the website, but for the specific product or service that is being offered by that company. This means that for brick-and-mortar businesses, the best strategy for optimizing for local search engines and intent sensitive keywords is to make sure that their website is optimized for these two key search terms.
There are several ways that small businesses can go about optimizing for local search engine optimization. Small business owners can do research on what other local businesses are doing to get the most out of their Google Places listing. They can then build on their Google Places results with local SEO efforts, such as submitting articles to article directories and submitting press releases to local business news publications. A more comprehensive approach that a small business can take when it comes to optimizing for local search engines and intent sensitive keywords is to build a local blog. A blog can be a great way for a small business to make sure that they are getting noticed not only in their area but in the rest of the state and even country if they are so inclined.