Local SEO, although similar to Internet Marketing, has certain differences. For example, unlike Internet Marketing, it does not focus on search engine optimization (SEO) as the main objective. Local SEO, though, is different in that it is geared towards optimizing the web presence of a company so that it will display on top of search results for its particular products or services when internet users enter local queries for them. These visitors could then be turned into actual customers.
Search Engines will place website listings on the first page of search engine results pages (SERPs). But what if a searcher only intends to look for a particular product or service in a particular physical location? A more specific approach is needed. This is where Local SEO comes into play.
The goal of Local SEO is to rank a website well in organic search results, while hiding the website from the top of the SERPs for highly competitive keywords or key phrases. Organic search is where a website appears in natural or unpaid search results, after an advertiser has paid for an ad. Organic search results are not the only place where a website can appear, though. For instance, a business may appear in an unpaid search result for a geographically-based query like “Winnipeg, Manitoba”. In this case, a website is optimizing for a specific query and not optimizing for local search rankings.
To get a website to show up on the first page of a search result for a highly competitive keyword or phrase, it must show up on the second page. Local SEO experts have various techniques for getting a website to show up on the second page. In some cases, paid placements are used. In others, the search engine optimization company uses in-house strategies and in some cases, local SEO experts work in partnership with an internet marketing company.
When a business searches for products or information in a search engine like Google or Yahoo, the site they are searching on is called a result. If a website appears on the first page of a search result, the site gains credibility in the eyes of online consumers and other web marketers. Online marketers use this strategy of placing websites in local search results in a few different ways. Sometimes, a small business will pay an online marketing company to place their website in a local SEO campaign because they know that this strategy will help generate more traffic and potential clients.
There are several online directories available today that provide search results based on certain criteria. In some cases, business owners submit content to online directories and wait to see if their content is listed. If it isn’t, they send the listing to local search engines or local business directories. Many online business directories, like local dot com, also provide free content based on various categories. However, these sites need to make money in order to stay in operation so they need to ask for payment when you submit content.
Another way to get your website in the search results and onto a user’s first page is to submit a website to a directory. One of the most popular directories available today is Yellow Pages. This directory provides businesses with a way to market their website. These directories provide free access to the website and usually have links placed within the website pointing back to the website. In addition to helping with local searches, Yellow Pages also allow for paid advertising. For instance, when someone clicks on one of the links within a link contained within the website, the advertiser will pay the owner of the website.
The use of local search optimization is becoming increasingly popular among businesses because it allows them to reach people who are within a reasonable driving distance. There are several different ways that businesses can promote themselves using social media outlets like Facebook and Twitter, as well as organic methods such as articles written for websites and blogs. With the increased popularity of the internet, businesses that want to be successful now can do so through local SEO marketing strategies.