Using Google Places, Google Fiber, and SEO Local to Improve Your Business’s Visibility
What is SEO Local? For those not familiar with the term, SEO Local is a relatively new strategy which is being used increasingly frequently by online business owners and local SEO professionals. It can be simply defined as a type of organic search engine optimisation which places more emphasis on the searchable behaviour of real users vs. paid listings. Organic search engine optimisation is similar to SEO, in that it’s also a method affecting the visibility of a site or a particular web page within the top results of an unorganic search engine called the “sponsored results” section, commonly known as “sponsored results”. However, this search result listing attracts visitors through unpaid third party Ads, which means that there are certain rules that must be followed.
SEO Local is very similar to Local SEO as it focuses on ranking a local business in the search results for a particular key phrase or term. As in the Organic strategy, Local SEO requires you to comply with certain rules in order to qualify for the rankings. One of the most important criteria is the relevancy of your keywords, in terms of the specific location that your customers will be searching for. To this end, your text content and links must focus on that specific location.
There are several benefits to implementing SEO Local listings in your online marketing efforts. If you run a local business, the benefits are clear. As you are catering to local consumers, the people who are looking for your products and services are more likely to find your online business than if you promote your products globally. Additionally, more local consumers are actively searching online and more businesses are registering for Google Places, which is a free online platform for local searches.
Another obvious benefit of SEO Local listings is that your business will be in the first results page of any search conducted using the local area. This makes your company more accessible to local buyers. In addition, it makes your products and services more accessible to potential buyers who live in your specific area. This translates to more sales and a larger customer base.
While it takes more work to incorporate SEO Local listings into your online marketing efforts, it can also be more effective in the long run. Since SEO Local has been around for awhile, there are many successful examples of local SEO strategies. You have to look to see what businesses are using this technique and emulate their success. In most cases, the companies that have mastered SEO Local have done so through hard work and perseverance. They have invested significant amounts of time and money into their organic listings and rank them very well.
When you place SEO Local listings into your Google AdWords account, you will only pay when someone clicks on the link. Therefore, you want to make sure that you have effective landing pages to direct potential customers to after they have clicked the link. Keep in mind that you will not rank yourself with the first page of search results; however, you should generate a noticeable presence. As you rank higher, you will begin to see a positive difference in traffic, which will lead to increased sales.
Although SEO Local offers organic listings that don’t cost much, you may still want to invest in paid campaigns to make sure that you are getting the best results possible. The results pages will not always appear in the same place as the regular search results, but if you have high quality content, you should notice a positive difference between the two. If you are able to increase your page results in the top ten for searches conducted in your specific location, it will certainly increase your chances of making more sales.
Overall, SEO Local is one of the most useful aspects of your online marketing campaign. It is especially helpful in local search results, but can be used in conjunction with other efforts to boost your business’s visibility locally. You need to make sure that you understand the ins and outs of SEO Local listings and what they mean to your business before you start using them on a regular basis, but once you understand their value, you can’t help but incorporate them into your marketing strategy.