Local SEO marketing is any online promotion you do offline to promote a business that interacts only in physical locations. Local SEO can be performed by all kinds of businesses from independent stores to large chain stores. However, some companies choose to use local SEO as part of their overall internet marketing strategy. This approach not only provides a great return on investment for your marketing dollars but also provides your company with additional benefits. In this article, we’ll take a look at why using local SEO could help your business and what types of tactics are available.
One of the primary reasons that many companies choose to focus on local SEO is because it generally provides a higher ROI. Let’s face it: if you’re trying to sell a product or service to someone halfway across the country, you’re going to have a difficult time convincing them to buy. Even if you do manage to close a sale, how is the prospect supposed to know where to go to find your service or product? By leveraging the power of social media optimization (SMO), a local SEO optimization company can increase the visibility of your website traffic to those who are searching for what you are selling online. SMO is very effective at targeting prospects and converting website traffic into leads. It also provides an opportunity for online marketers to create viral campaigns by encouraging friends and family to share information about your business.
In addition to providing increased website traffic and lead generation for your company, local seo marketing can also help you attract new customers. Think of it this way: would you rather drive potential customers to a sales page that doesn’t have any links to your website? Chances are, you wouldn’t! The same holds true when you are trying to draw in new customers through the local search engine optimization.
Why is local seo marketing so important for small businesses? The reason is simple: local businesses only have a portion of the population that is actively searching for products and services online. Additionally, most local businesses have websites that aren’t even optimized for the search engines. This means that these businesses aren’t even visible to the majority of internet users. It is estimated that less than 25% of all web pages are optimized for the major search engines and only a small portion of the pages on the first page of the SERP are visited by local customers.
What does local seo marketing help local businesses promote? First, a company does not need to hire a professional search engine optimizer to do the work for them. They simply need to invest in an effective marketing campaign that targets keywords relevant to the location of their business. Once they have found high quality keywords, the company can start submitting articles to directories and generating traffic using PPC ads and social media marketing campaigns.
Second, local seo helps businesses promote within their own industry. If they have a website that is focused on dog grooming in Fort Collins, Colorado, but their customer base is based in Kansas City, they can make those keyword searches “local” by placing the keyword in the anchor text of their website. Every time a person searches for dog grooming in Fort Collins, they would be redirected to the website with the specific keyword in the anchor text. Every time someone searches for dog grooming in Kansas City, they would be redirected to the website with the specific keyword in the anchor text.
Third, local seo helps optimize content for the particular market. If someone from Boston is looking for information about running for mayor, they wouldn’t type in “running for mayor” into Google. Instead, they’d type in “bruce city” or “new york city mayor.” Having a page optimized for the local market in the url helps a company get found in those local searches. A good example of this is a business in San Diego promoting their events in Orange County, California.
Fourth, a business can optimize for regional or country search results. For example, if someone from Columbus, Ohio is looking for a travel business, they wouldn’t type in “cruises” into Google. They’d type in “ships” or ” cruises to california.” If the business listing on the left side of the Google search results is located in San Diego, then the website should also be optimized for local search results. The same holds true for any other websites that are listed on the site.