Local SEO is an important part of internet marketing. Not only does it boost the visibility of your business, but it also helps you maintain your online presence. This is a process that requires a consistent effort on your part. Creating good quality content, building local citations, and interacting with local customers are some of the best ways to achieve this. However, you should be aware of some spammy techniques that can boost your local visibility, including keyword stuffing in the business name, listing inaccurate location information, and creating fake accounts. While fighting spam can take time, the effort is well worth it when your profile rises in search results.