Local SEO stands for local search engine optimization. Basically, this means optimizing your business or service to appear in local searches. When a person uses a search engine to find something, it identifies the user’s location based on his IP address or geolocation, and displays results that are relevant to his geographic location. For example, if someone searches for ice cream near me, they expect the results to come up within close proximity.
To improve local SEO, use location-specific keywords in the title tag and meta description. These two tags not only increase exposure but also inform search engines that the content is local. While general subjects can still be beneficial in certain cases, creating local content is essential to increasing its exposure. Make sure the content is of high-quality and easily discoverable for the users. Once you have done these, you can create compelling content that will appeal to your target audience.