Local SEO Marketing can give your business the edge it needs to stand out from the competition. By increasing its visibility in search results for specific queries or keywords, this strategy increases customers and revenue for your business.
Create your keyword research process as normal and add local keywords as part of it. Keep an eye on key local ranking factors like citation volume and NAP consistency using tools like Moz.
Increased Visibility
Local SEO allows businesses to appear higher in search results when users conduct localized searches for businesses similar to yours in their area. For instance, bridal boutique owners want their shop to appear when bride-to-bes type “bridal boutique” into Google and access search results pages; increasing visibility will help bring in more customers while outstripping competitors who don’t optimize for local SEO.
Your online reputation is also an essential factor of local SEO. Make sure that both Google My Business listing and website display positive customer reviews from past customers; this will increase overall prominence while building trust among new visitors, which could ultimately lead to conversions.
Increase your local SERP visibility by distributing and monitoring citations. With tools like Semrush’s Listing Management, publish and track them simultaneously across 70+ directories.
Increased Traffic
SEO can be an extremely powerful marketing strategy that can help your content reach a broader audience. However, when targeting local customers it’s crucial that the keywords used are appropriate and useful to their needs and provide value-adds for readers in your target market.
Contrasting with traditional SEO, local SEO specializes in improving search engine rankings in specific locations or regions. It can also benefit businesses that only operate offline – for instance without an online website presence or online storefronts.
Forbes Agency Council released a recent report showing that local searches generate the highest traffic and revenue of any other search type. This is likely because searchers searching locally often have high intent to purchase, with purchases typically happening within 24 hours after searching. Utilizing structured data mark-up (e.g. location, business product and service schemas) on your website can further boost its performance in local search results.
Increased Conversions
Your local SEO strategies should attract relevant traffic that enables users to connect with and engage with your content and business, potentially leading to conversions, when searchers take actions such as visiting your website, purchasing goods or hiring your services.
Local SEO tactics increase your chances of landing Google’s “snack pack” results by optimizing your service area and NAP consistency. According to Moz, proximity is one of the main influences on snack pack ranking; therefore it is imperative that your GMB profile lists your actual service area, with consistent citations across key websites such as Yelp, Facebook or even.edu domains relevant for your industry.
Citations is another indicator to Google that your business is legitimate and reliable, so make sure that it appears consistently across major citation sites such as Yelp, Bing Maps and Facebook as well as industry-specific directories.
Long-Lasting Results
Local SEO campaigns produce lasting results. By continuously updating your Google Business profile and targeting local keywords as well as creating a strong review network you can continue climbing up Local Search results.
Real reviews are one of the main ranking factors for local searches and snack pack results, so it is crucial to gather them from various sources (not just your own website and GMB listing!). Furthermore, click-to-call buttons on both platforms will make it easier for potential customers to contact you quickly.
Structured data mark-up (Schema) on your pages is one way to improve local search rankings. By including product and service schema you can provide more in-depth details about what your company does in local search results – giving your company an edge over businesses who do not use this strategy.