Having a Local SEO marketing strategy for your business can help your business gain a better presence on the internet. This can be done through a number of tactics such as social media marketing, link exchange, structured data mark up, and citations.
Structured data mark-up
Having structured data on your website can make a huge difference in your search results and click-through rate. It also helps Google understand your content better. This helps Google serve its mission more effectively. You can also use structured data to fix crawling problems on your website.
Structured data can also give you control over the Google knowledge graph panel, which is the panel of information that appears on the right side of the search results. This allows you to display information such as the number of reviews, number of products, price, and more. It can also help you control social media links.
Google’s Structured Data Markup Helper is a tool that you can use to add structured data markup to your site. This tool allows you to select the elements you want to add to your website, and generates the appropriate code. You can then paste the code into your website’s closing tag.
Link exchange
Using a link exchange as part of your local SEO marketing plan can be a great idea, but you want to make sure you use the right kind of link for the right reasons. Links can be tricky to come by, so make sure to do your research first.
The best link exchanges have a clean website and provide some form of reciprocal link. You’ll also want to make sure you follow the guidelines set out by Google. If you exchange links with a spammy site, you may find that your ranking will be impacted.
The most efficient way to get links is to get involved with your community. This will not only give you links, but will also increase your visibility to your local customers.
On-page SEO
Using on-page SEO to increase local SEO rankings is not only a great way to boost organic traffic, it’s also an important aspect of any marketing strategy. It helps ensure your web pages have the right information and that it’s relevant to a user query. In addition, it helps to increase the amount of time your visitors spend on your site. Having a website that is easy to navigate will help search engines index your site and give users a reason to return.
One of the most important aspects of on-page SEO is the title tag. It should contain a keyword that you want to rank for, and it should be descriptive. It should be a bit under 60 characters long, and it should be unique. Having a unique title tag will make it easier for search engines to understand what your page is about.
Citations
Adding business information to directories is an important part of local SEO. This helps consumers find your business online and increases the trust in Google. Citations help verify the authenticity of your business.
Structured citations refer to business information listed in a format that is easily understood by search engines. These include a name, address, phone number, and website. These citations are usually found in online directories.
Unstructured citations are less common, but can be valuable to local SEO. These citations are created through manual forms, marketing to various platforms, and automated software. Unstructured citations can be found in newspaper articles, blogs, and press releases. These citations are less obvious to search engines, but they can make a lasting impression on audiences.
Yext can help you add information to these directories. It can be used with Alexa and Siri and plays well with voice search tools.
Social media
Using social media in local SEO marketing can have a huge impact on the visibility of your business. However, it’s not as simple as simply posting. It takes time and a bit of technology to create a great post that’s going to stand out in the social media world.
The first step is to create a social profile that includes the name of your business and the address. This will increase your visibility and allow your business to appear in Google’s local search results. It’s also important to include a link to your main website.
In addition to this, you should also try to engage with your customers via social media. Aside from improving your brand image, you can also get some valuable feedback about your business. This can help you to improve your offerings or respond to negative comments.