In an age where 4 out of 5 consumers use search engines to find local information, Local Search Marketing is an essential part of your online marketing strategy. Consumers who use their smartphones to look up local businesses are more likely to visit them within a day. To make sure your business is found by the right people, make sure you rank high in Google. You can improve your ranking by prioritizing SEO. Here are some ways to boost your brand in Google search results.
Build a reputation as an authority in your niche. Google will reward your business with a higher position if it has a high number of credible reviews. Consumers are likely to trust a business that has good reviews. Building your online reputation is vital to the success of your Local Search Marketing strategy. Don’t overlook the power of Google reviews as a means to build authority in your niche. You can improve your conversion rates and earn trust from local customers.
Ensure your business has a consistent NAP (name, address, phone number) across all platforms. Google’s Local SEO algorithm changes frequently and you should update your NAP to reflect the latest changes. The first update in 2012 focused on NAP citations. Inconsistent NAP citations may get you passed by Google. By making sure you have the right information, you’ll increase your chances of showing up on Google’s top pages.
The number of reviews you receive from satisfied customers is vital to your overall Local Search marketing strategy. Consumers tend to read online reviews before making a purchase. Managing them can be a huge task, but the rewards are huge. As with other aspects of Local Search Marketing, your social media and email marketing activity will be key to your business’s reputation. Make sure to keep your message and brand at the forefront of everything you do. Remember to maintain a professional tone whenever you interact with the online community. Your local SEO strategy won’t be successful without high-quality and relevant content.