Local SEO Marketing should be part of your overall online marketing strategy. It helps businesses show up in local search results and boosts the credibility of their Google Business Profile listings.
Local SEO encompasses tactics like business listing optimization, review acquisition and reputation management as well as optimizing website content and building local citations.
Keyword Research
No matter if it is to increase visibility of your own business or that of a client, conducting local keyword research is an essential first step in any campaign. Keyword analysis allows you to identify what products and services people in your region are searching for online and then optimize content to match those searches.
Start by listing all of the services your business offers and adding a location modifier (for instance “plumber in New York” or “coffee shop in London”). Tools like SE Ranking or Google Keyword Planner may provide more ideas for keywords with high search volumes.
Once you’ve identified your base set of local keywords, add other relevant terms into the mix. For instance, if your clients tend to search for exotic flowers then include phrases such as flower shops in RDU or funeral wreaths – these keywords will help capture more traffic from people searching for what your offer.
On-Page Optimization
Contrasting traditional advertising, local SEO provides businesses with a cost-effective means of reaching prospective customers. A comprehensive local SEO plan typically encompasses content marketing, business listings optimization and social media management – helping build trust among potential customers while incentivizing competition to up its game.
An effective on-page SEO strategy entails conducting a content audit, site structure audit and page elements such as title tags, headers and meta descriptions – this will ensure your website provides searchers with all of the information needed to make purchasing decisions.
For instance, when someone searches “boiler repair greater London,” it is essential that you mention you are Gas Safe registered in order to help people identify trustworthy plumbers and make informed purchase decisions. Furthermore, including keywords in a description of services may help increase search engine ranking; however, keeping it brief and to the point will provide better user experiences; hence it would be prudent to limit this type of description to search engine listings only.
Local Citations
Local Citations, also known as NAP (Name, Address and Phone Number), are essential in maintaining consistent information across the web about your business. Google recognizes your company as local when ranking search engine results; NAP Citations are typically listed in relevant websites or directories such as social media platforms, blogs or review websites.
Citations from high-authority websites with higher domain authority are more valuable than those from lower authority ones, and it is best to obtain them on the same domain as your website.
Local SEO Marketing can be a complex and time-consuming process, yet one of the most effective strategies to attract local customers and strengthen online visibility for your business. Reach out to us now for more information about how we can assist your company improve its local search ranking; we provide complimentary assessments as well as recommended steps for success along with management services to keep listings accurate and up to date.
Social Media
Local SEO companies also offer services like social media marketing and reputation management, both of which help raise brand awareness and boost search rankings; online reputation management takes it one step further by monitoring online reviews – in a survey by Google and Ipsos, 92% of consumers claimed online reviews influenced their purchase decisions.
Keyword research is also a key aspect of local SEO. While national SEO often targets terms that relate to products or services, local SEO takes it one step further by targeting searches with geographical intent (i.e. “boutique near me” instead of “online women’s boutique”).
An SEO agency will assist in benchmarking where you stand in The Map Pack and tracking its evolution over time. They’ll also examine competitors’ strategies before offering solutions that may include revising website content or video production as well as building local citations.