Investing in local search marketing has become a necessity for many businesses, especially small businesses. This is because of the fact that consumers are increasingly looking for products and services online. There are several different ways to get your business noticed, including SEO (on-page SEO), Google My Business, and social media.
Google My Business
Among the many benefits of Google My Business is the ability to manage your site’s visibility in Google Maps. This can help increase the number of actions consumers take when visiting your website.
A properly optimized Google My Business Profile is key to helping your business rank high in local search results. It can also help your business receive reviews from your customers, which will improve your local SEO rankings.
There are several ways to get started with Google My Business. First, you’ll need to decide on your primary category. This is the most important attribute to include in your GMB profile. You can create up to nine secondary categories as well.
Adding a geo-tagging feature to your images can further enhance your local discovery. You can also add a “more places” tag to expand your listings.
For the best results, it is a good idea to use your Google My Business listing as a launching pad for other local marketing initiatives. For example, you could set up an automated email sequence that sends emails to your customers after they have shipped a product. You could also set up a system that encourages reviews from past customers.
On-page SEO
Having a well-optimized on-page SEO strategy is an important component of any business’s digital marketing efforts. It helps you improve your search engine rankings and increase organic traffic. However, you need to make sure that you are following best practices.
A good on-page SEO strategy is one that prioritizes an exceptional user experience. Content must be relevant to the user’s intent. It must also be of high quality.
Google’s algorithms are constantly changing, so it’s important to be on top of the changes. On-page SEO is not always easy, though. It requires a fine line between optimizing your page and ignoring the quality of the content.
One way to improve your on-page SEO is to optimize your pages for local search. If your site focuses on local content, you should create internal links that link to other relevant pages. This will help users discover more content and decrease your bounce rate. Moreover, it will help Google understand your content better, which will lead to more organic traffic.
Social media marketing
Using social media to market your local business is a smart move. It can help you reach new audiences and build trust with your audience. It can also drive traffic to your website and generate leads. However, you’ll need to use it strategically if you want to see results.
When it comes to social media, you’ll need to optimize your profile and content. This will help your business stand out from the crowd and improve your search rankings. For example, Facebook’s Places tab appears in Google’s results and lets users check in to your location.
Instagram is another great channel for promoting products and building brand awareness. It is a great way to reach relevant interests and create a personal aesthetic. Depending on the size of your audience, you may need to post a few times a day.
LinkedIn is one of the top B2B social media networks and is a great place to share industry insights and news. It can also be a great place to network with other businesses and potential clients.
Reviews
Having positive reviews for your business is a good way to boost your local search ranking. They will help you build trust and convince potential customers to visit your store. They can also drive more sales.
One study found that consumers use online reviews to find the best local business. A review site like Yelp or TripAdvisor are popular destinations for people looking for local businesses. If you have an account on these sites, you should set up a review request process to ensure you receive more reviews.
Google considers a wide range of reviews as a signal for prominence. They may include user-generated content, such as social media postings, when ranking pages. However, they are not very specific about what is considered prominence.
According to Google, a positive review on your profile will boost your local search rank. In order to appear in the local 3-pack, your business must have at least four stars. It is also important to maintain a high review frequency. This means getting at least ten reviews per month.