For small to mid-sized businesses, Local SEO is becoming increasingly important. This is partly because of the fact that more customers are shopping online. More importantly, this type of search marketing is good for business marketing because it helps small businesses to compete against the big dogs. In addition, since a lot of small businesses are owned by one person, the cost of Internet marketing per visitor is much lower than for other types of marketing, like newspaper ads.
Local SEO services are not just about improving the volume and quality of traffic coming to websites. They are also about increasing visibility in search engine results. The biggest advantage of local search marketing is that it is effective in reaching potential customers within the geographical area. Nearly half of all people on the internet today is on the Internet within their local area. So, if you’re a furniture store in Durham, NC, for instance, you can be sure that at least some of your customers are searching for the furniture online. Even if they’re not searching specifically for the items you sell, chances are they’ll find you because of your location.