For small to mid-sized businesses, Local SEO is becoming increasingly important. This is partly because of the fact that more customers are shopping online. More importantly, this type of search marketing is good for business marketing because it helps small businesses to compete against the big dogs. In addition, since a lot of small businesses are owned by one person, the cost of Internet marketing per visitor is much lower than for other types of marketing, like newspaper ads.
Local SEO services are not just about improving the volume and quality of traffic coming to websites. They are also about increasing visibility in search engine results. The biggest advantage of local search marketing is that it is effective in reaching potential customers within the geographical area. Nearly half of all people on the internet today is on the Internet within their local area. So, if you’re a furniture store in Durham, NC, for instance, you can be sure that at least some of your customers are searching for the furniture online. Even if they’re not searching specifically for the items you sell, chances are they’ll find you because of your location.
Now, this doesn’t mean that all small businesses should ignore using Facebook and Twitter. Many do, but smaller businesses can get an edge on the competition by focusing on specific local SEO. This can include creating a page on Facebook dedicated to your business, using Google Places for local businesses, and using LinkedIn (for professional and social networking purposes) for connecting with local businesses. Twitter is another great place to do this as well.
Another benefit of local SEO services is that they provide businesses with mobile-friendly web pages. As we know, more consumers access their smartphones and tablet computers from their homes or cars. This means that your website’s mobile-friendly content can reach more consumers than you think possible. For example, having a business page on a social networking site like Facebook allows people to see your company information no matter where they are.
But what about local events? These are a great way for small businesses to market to their potential customers. For example, if you’re a local business, you may want to consider adding links to Facebook and Twitter to promote upcoming local events. In addition to letting customers know about the event itself, these additional social networking sites will also provide valuable backlinks to your business listing.
Is having a business profile on these sites enough for local SEO? Not really. While having a Facebook profile and Twitter account shows your customers that you have a presence in this area, they won’t necessarily start following you just because they found you in one of these places. This is why it’s important to get your biggest search engine, Google, to list you in its search engine results pages-and your local SEO efforts will be greatly helped by Google making these moves. Google loves to see more local listings, and if it’s able to provide your business with an even larger local SEO footprint, then it stands to reason that your company will enjoy even greater online success.
Google has made several changes recently that you should look out for. For example, the amount of local seo juice that a site receives is now very important. If a search engine sees that the number of links coming from that site is less than 50%, then it assumes that this is a low quality site and does not care to rank it in its search results. You can learn more about this change here.
As you can see from the above examples, there are a number of simple things you can do to help your local SEO efforts. Organic search results are not the only option when it comes to getting local seo juice. There are a number of other techniques that you can use to improve your web presence with the search engines. No matter which approach you choose, though, it’s important to have as many quality backlinks as possible pointing to your website. This will make your SEO efforts much easier and more effective. You’ll also find that more people will connect with your website, and this means that you’ll be able to build up a lot more trust in customers.