Major Search Engines and Web Content
Major Search Engines and Web Content
Search engine optimization is basically the process of enhancing the quantity and quality of site visitors to a site or a particular web page by search engines. SEO aims at increasing the number of site visitors and page views, and in turn, this improves business performance. As a matter of fact, SEO provides essential tools and information that will improve search engine rankings and allow businesses online to flourish.
The major aim of search engine optimization (SEO) is to get your site to appear towards the top of search engine results pages (SERPs). SEO works on several levels: on-page, as a means of attracting organic traffic; through organic link building; and off-page, such as through Pay-Per-Click (PPC) advertising. These activities together increase traffic volume and visibility, which lead to better ranking and a greater presence in SERPs.