Local SEO or search marketing is like SEO in the way that it involves organic search engine results, also called “organic” search results and the unpaid results of other search engines often called “paid” or “sponsored results”. Organic search results are usually what visitors see when they search for a business, product, or service you offer. Search marketing occurs when your website shows up in the natural or unpaid results of search engines such as Google or Yahoo! It’s important to understand what local search marketing is all about and why a good internet marketing strategy for local sites is so crucial.
What is Local SEO? Well, local SEO is the practice of optimizing a website for specific locations, keywords and search terms that are relevant to that particular business and that draw traffic from search engines. Local SEO is different from general or organic SEO in the sense that a company’s website should be optimized for local searchers, and visitors from that website may very well be looking for services and products that are only available in your area. Let’s discuss what we mean by this, so you can understand why this makes sense.
A company that offers its services in your local area will be able to draw visitors to your website in much the same way that a company that does business nationally will be able to. The key is to target your website and your content for the local audience. You want to create content that speaks directly to your customers and addresses their needs. It’s also imperative that the content you choose to use online be keyword-rich but easy to understand in a local context. This means that your website must address the needs of your local audience, not just a global audience.
How is Local SEO achieved? You’ll want to optimize your website and content so that it attracts your local customers. One way to do this is to use local SEO firm’s that already have an established reputation within your local community. These firms will likely be familiar with local SEO techniques as they deal with larger companies that have national interests.
Another way of optimizing your website and content for local use purposes is to employ the use of Google’s local search features. Google has made these features incredibly intuitive, making it possible for people to search for local searches online. People search using a variety of criteria, and by optimizing your website for the specific criteria that people are searching with, you can greatly increase your chances of making it to the top of the rankings.
There are a number of things that you can do to maximize on your chances of making it to the top 10 of the Google search engines. First, you want to make sure that your website is as specific as possible. Google works off a complex system that rates each of the websites on its own. Your website’s ranking is determined by a variety of different factors, such as, how many incoming links your site has, how many internal pages your site has, and how popular your social media profiles are. By optimizing your website for these particular factors, you will be able to attract a local audience.
Another key factor to optimizing your website is to make sure that it ranks well for the specific keyword phrases that your local audience is searching for. Many local SEO firms make a practice of optimization for specific keywords, in order to attract a targeted audience. However, if your goal is to draw a broader audience, it is recommended that you search for keywords within your niche and optimize your website accordingly. As a general rule of thumb, it is best to optimize for the first hundred keywords that are relevant to your business. You want to weed out websites that don’t have a chance of appealing to your target audience.
Google has made it very easy to market your business through search engines. Now, you can easily promote your company without spending a fortune on traditional marketing methods. Local SEO is important because it allows you to reach potential customers who are already looking for what you offer. If you haven’t begun to optimize your website for local search, now is the time that you do so! With so much at stake, it is important to find a local SEO company that will not only understand the importance of this aspect of internet marketing, but will work hard to give you results!