With your website serving as a virtual sales booth for yourself and all of your products and services, it only makes sense that your attorney SEO should be aggressive as well! Your website is the very first thing that visitors see when they arrive at your office for the first time. It is also where they will learn about who you are, what you do and all about the work that you’ve been doing for the past several years. What exactly is Attorney SEO? Attorney SEO helps you boost your visibility in both the organic and paid search results of the major search engines.
How does Attorney SEO help you get more clients? By increasing your search rankings (or Page Rank), you will be able to attract more clients to your website. This is because people trust attorneys, and they look towards lawyers for legal advice and services when searching for them online. The more times that a person types “car accident lawyer” or “attorney”, the higher your rankings will be, so it’s important that your website be on the first page of the search results.
Since most searchers will not go any deeper than the first page, you must make sure that your site is pleasing to the eye. To accomplish this task, you will want to pay close attention to the overall design and content. Many attorneys neglect to make their websites appealing to the user experience. However, if you take a few moments to ensure that your website looks both professional and user-friendly, you will be able to build trust with potential clients as they begin to explore your offerings.
One thing that you will want to make sure that you do is to optimize your website with keywords. You want to be sure that your meta descriptions are relevant and keyword rich. If your meta description contains more than one keyword, then you may find that the search engines will be unable to find what your website is about. So, make sure that you limit your keyword density to one percent or less. If you use too many keywords in your meta description however, you will find that your website will be listed far too low in organic search results, and therefore, not reaching the maximum traffic potential that you desire.
Your actual webpage, which is also known as the front page, is going to be one of the first things that searchers see when they conduct an internet search for legal services. If you want to be found by these individuals, then your webpage needs to be both professional and user-friendly. Your webpage should contain links to your website, as well as text outlining the services that your law firm provides.
Your search console is another great tool that can be used to improve both your search results and rankings. When someone performs a search, the search console will display a list of related matches. These related matches are often called anchor texts. If your anchor texts contain certain keywords, then you will likely see a boost in both your rankings and traffic.
Finally, make sure that all of the links on your webpage are direct. Many law firms have discovered that it is very beneficial to submit articles to article directories, as well as submitting blog posts to WordPress and other blog platforms. By adding links to each of these components, you will help your rankings with both Google and Yahoo! Search Engines.
Attorney SEO is an excellent tool when you are trying to boost your search engine rankings. However, there are so many other elements involved in a successful SEO strategy. If you take the time to learn how to use the tools of the internet to your benefit, rather than against it, you can greatly improve the effectiveness of your marketing efforts. Once you have learned the basic tools of SEO, continue to refine and enhance your approach by incorporating great content into your website and by driving visitors to your site through great article marketing, link building, and domain authority building. The final step is to make sure that your marketing is targeted towards keywords, as well as the right audience!