A profession in attorney SEO, or Search Engine Optimization, has become popular in recent years. Many companies and law firms are realizing the importance of being included in web searches via search engines like Google. With increasing competition among online businesses, a good lawyer SEO program can help a law firm maintain or increase its web presence and/or client base. This is important for the success of an attorney SEO program.
The growth in the number of attorneys practicing search engine optimization is due to several factors. One reason is that marketing for attorneys has been overlooked by law firms and other advertising agencies. Since most attorneys are not highly visible on the Internet, they have not been able to take advantage of marketing tools such as blogs, article marketing, and video marketing. Moreover, because there are no formal marketing campaigns for attorneys, they are not as familiar with the best methods to promote their legal services. A handful of attorneys have taken the initiative to get into online marketing, but most have failed.
One way that attorneys can market themselves online is by engaging in article marketing. Attorneys who understand how to utilize article marketing effectively will be able to gain valuable backlinks from well-known websites and blogs. These backlinks can boost the rankings of a law firm’s website, and as a result, increase its traffic and reputation.
Another way to market online for attorneys is through optimizing their website for search engines. For this, they can use a software tool known as meta description. A meta description is a descriptive text about each website link, called a link target, and it shows what keyword (hint) is being used for optimization.
In addition, there is also an element of chance in link targeting, and it can lead to greater visibility on major search engines. There are two methods by which potential clients can find a lawyer with great rankings in search engines. One is to look for them themselves, by typing “lawyer” or “attorney” into popular search engines, such as Google. The other way is to consult a directory, which contains a list of qualified lawyers, along with a detailed description of each lawyer and his/her services.
The first method to market online for attorney SEO involves creating a profile on a lawyer search engine. This profile should contain information about the lawyer, his/her expertise, and his/her fees. Potential clients can then browse the available attorneys in order to decide whether he/she is a good fit. If the potential client finds one with high ratings in search engines, he/she can request to receive more information regarding his/her lawyer’s backlinks. Most law firms offer this service. Once the link is established, it will need to be monitored to ensure that it continues to lead to desired results.
A second common scenario in which SEO for attorney is used is to create links from blog sites. Bloggers tend to be highly respected authority figures in their niche and attract many visitors. Because of this, lawyers may wish to establish links from blog sites to their own personal sites. However, creating links from blog sites require adherence to ethical standards, as well as Google’s terms of service. In order to successfully use blog links as part of a lawyer SEO strategy, a lawyer must be confident that his/her linking practices will not violate Google’s terms of service.
The above scenarios are just a few of the possible ways by which law firms can utilize search engine optimization (SEO) in order to better connect with their customers. Although they fall outside the traditional webmaster guidelines, such practices are still within the realm of online marketing. They are used to promote links within traditional media, such as the internet, rather than creating new web-based content. By creating quality content and providing real value to its readers, a law firm can achieve a higher rank within Google’s search engine. In turn, this will attract more potential customers. SEO for attorney marketing strategies will continue to evolve as new methods of content creation become available to the public.