Attorney SEO campaigns have one main goal – to drive more website traffic to your firm. With increased web traffic comes increased foot traffic. Fortunately, SEO for attorneys increases conversion rates by up to 25%. This can help you convert more prospects into clients. Here are some important factors to consider when launching your next SEO campaign. First, make sure your website is easy to navigate. Visitors don’t want to wait for pages to load – they want to get right to the information they need.
Second, make sure your web pages are optimized for SEO. If your practice is focused on car accidents, for example, you will want to have a web page that ranks well in searches for car accident attorneys. The same holds true if searchers are looking for general information about legal matters. When a person is looking for a divorce, they’ll likely be searching for terms such as “divorce lawyer” or “child custody attorney.”
Third, make sure you invest in consistent attorney SEO marketing. Getting high-quality clients through search engines is vital for any law firm. While there are many different ways to promote your law firm, SEO is the most effective way to increase online visibility and client engagement. An ongoing lawyer SEO marketing campaign will continue to yield results even after the work is done. For an attorney, this means more exposure and more business. If done correctly, attorney SEO can generate an endless stream of quality leads.
Fourth, lawyer SEO takes name recognition to a whole new level. With attorney SEO, your bio, LinkedIn profile, and Avvo profile should pop up at the top of search results. To get started, contact PSM Marketing, a company that provides expert SEO for lawyers throughout the United States. There’s no time like the present to make an impact on your brand name. So take action now. And don’t forget to take advantage of the many opportunities for lawyer SEO.
Attorney SEO is essential for any law firm. Ranking #1 in Google’s local results is critical because many people looking for a plaintiff lawyer will tap the “Call” button from the search results. Google knows this is the most popular action a person takes when searching on their mobile phone. Therefore, the top-ranking law firms will get the majority of the calls. This means that your law firm will be receiving a high volume of leads through attorney SEO.
Content is king. Whether you’re writing articles, creating videos, or putting up a website, content is the most important aspect of attorney SEO. High-quality content is essential in increasing your firm’s ranking. However, writing content can be overwhelming. Luckily, there are professionals available to assist you. If you’re not comfortable writing for the web, you can outsource the job to a professional. It’s a great way to get a better online presence and boost your lawyer SEO results.
A blog is another essential aspect of attorney SEO. Blogs provide free information for potential customers and let your law firm display its expertise. Google and other search engines will pick up on this information, so keep your content fresh and informative. In addition to the blog, keep your site relevant to the practice area you’re in. By focusing on high-quality content, you’ll attract more readers and more backlinks to your website. And because blogs can be an easy way to advertise your firm, it’s worth the investment.
Video is another powerful tool in attorney SEO. The use of video can be combined with schema markup, which helps Google understand the unique data shared on your law firm website. Videos help your firm stand out amongst the thousands of other law firms. Using video as an attorney SEO tactic is an effective way to attract new clients. This strategy also makes use of Schema language, which allows you to add a video thumbnail to your website.
Articles published on law firm blogs are a great way to gain branded exposure in a specific metro area. Additionally, news articles published on law firm blogs are highly valuable because they attract visitors from that area. This increases the branded exposure of your law firm while also gaining exposure in adjacent markets. When articles are published on authoritative websites, Google sees an increase in content production, making your website more visible. Additionally, Google crawls your site more often.