Attorney SEO is the process of using organic search engines to drive traffic to a law firm’s website. This is critical, since many consumers today are turning to the internet to find a lawyer. To show up on the first page of search results, you must create a comprehensive search marketing strategy. The first step is to build domain authority, which is comprised of inbound links and site structure.
Attorney SEO also includes establishing a presence in local search results. This can be done through citations, which are mentions of a business on other websites. The higher your website ranks in local search results, the more visitors you will have, and the more new case leads you can get. These strategies require extensive planning and patience, but the benefits can be worth it in the long run.
Another aspect of attorney SEO is optimizing the content of your website. This involves using keywords throughout your site and creating high-quality content that will convert visitors into leads. Another critical component of attorney SEO is building high-quality backlinks, which will increase your site’s rankings in Google. Some ways to achieve backlinks include guest blogging, directory submissions, and social media engagement.
Your homepage should link to the specific practice areas you offer. Each practice area should also have its own silo of content. The supporting pages will help establish your expertise in the specific area and help improve your rankings in local searches. If Google’s algorithms find your site unreliable or unprofessional, it’s likely to penalize you.
In addition to content creation, attorney SEO also requires legal keyword research. To optimize your website content for SEO, use tools such as Surfer SEO. This tool will analyze your content for keywords, structure, and image composition. It will also provide an overall content score. Link building, also known as off site SEO, is another crucial element of attorney SEO. Essentially, you have to persuade other websites to link to yours.
Attorney SEO should also be focused on creating strong domain authority and brand authority. Because there are so many law firms competing for top positions, it is important to focus on increasing your domain authority and brand authority. Many of the top search results on Google have built a combination of both. By using both, your website will be more visible in the SERPs and generate more client leads.
Increasing your word count can also help you rank highly on Google. A high word count, for instance, can signal to Google that you’ve done a thorough research on your topic. While a high word count is great, it’s not enough to guarantee quality content. Google likes pages that offer in-depth information and knowledge.
Lawyers can optimize their content for SEO by incorporating schema markup into their site. Schema markup is a set of HTML code that helps search engines understand what content is all about. By using schema markup on your site, you can get additional information into the search results that will increase the chances of people contacting your firm. A legal website should also be mobile-friendly, since this is increasingly common today. This is important to ensure your firm’s online presence.