Local search engine optimization (also called local SEO) is similar to organic SEO in that it’s an effort to boost a site or a page’s ranking in the unpaid results of a search engine called the “Organic Search Results” or more popularly, the “New Search Results” on Google. Organic search results are those web pages and sites which have not been paid for and they are consequently ranked higher in the unpaid listings than other sites and web pages. This happens because they are relevant to a user’s query and the search engines are able to recognize them because of their higher relevancy. This is in contrast to the paid results – like ads – where relevancy is determined by the advertiser. read more

Local Search Engine Optimization Made Easy

Local search engine optimization or local SEO is a specialized form of internet marketing that deals with optimizing your web site for specific keywords in local areas. Local search engine optimization (SEO) is like full-service SEO in which a website is optimized for specific keywords in the local area where you want to target your visitors. This means that instead of being optimized for global keywords, a localized website will be optimized for a specific set of local keywords. Local SEO is important because the customers you want to target live in your community, not just anywhere else. read more

Local Search Marketing Strategies For Your Business

Local search marketing is, whatever you do online to promote an online business that makes contact directly with its prospective customers in the community where it operates. It applies equally to small and large businesses (S MBs), national brands, and local businesses. It is the backbone of SEO (search engine optimization) for local search marketing, but it’s just one component of a multi-prong approach to enhancing the businesses’ potential for driving local sales. In other words, the bottom line for online marketing for your business is developing a strategy that combines effective local search marketing with other marketing tools that help build long term business relationships with the people in your community. This multi-pronged approach is necessary to realize the benefits of your investment in online marketing, and the ultimate objective of this article is to explain what each of those tools is and how they can help you. read more