Attorney SEO – How to Choose a Lawyer That is Right For You
Attorney SEO Services. Attorneys marketing is an excellent way to expand your practice area and reach more potential customers. Searching for top-quality attorney SEO firms or digital agencies who specialize in law practice marketing? Certainly, you’re not alone.
Too many lawyers like yourself are dissatisfied with their current online marketing firm and are looking for terms such as “attorney SEO” or “digital marketing law firms” to better define their business. Is that a stretch? Certainly not. It is widely accepted that law firms need to stay competitive and embrace online practices to remain relevant in an increasingly competitive world.
A “lawyer search” tool should help lawyers gain a competitive advantage by optimizing their websites for key phrases that increase exposure. In an increasingly digital age, clients are relying on legal services provided by attorneys. Is your firm offering anything that sets it apart from the rest? If not, take a look at your online marketing.
Your site’s content must be easy to read and understand. It’s no use designing a visually stunning site if your visitors don’t know how to read it! Try reading articles, blogs and legal briefs (if applicable) in landscape format. Make sure you’re consistent about keyword usage.
Keyword usage and integration into your web copy is essential. Make sure you’re not overlooking the small print. Is your website’s navigation clear and easy to follow? Are links to your firm’s internal pages and information presented strategically? Are there spelling errors? Do your pages load quickly and correctly?
What kind of visitor would want to go to your site after clicking on a link to your New York Law firm? What search terms do they type into Google? Are they going to hit your page first, second or third? These and many more questions must be answered before your website is even considered.
An attorney SEO specialist can give you answers. Remember that a lawyer is tasked with much responsibility. Your website must have relevance and be user-friendly. You must be visible to search engines. The smartest lawyer and his marketing team know which keywords and phrases will give your site the most exposure.
So what can a lawyer do to optimize his site? He can make it mobile friendly. He can write blog posts about his practice. He can create a YouTube channel dedicated to his expertise. Don’t forget to include contact information and a direct link to his website.
The world of search engine optimization is a vast one. There are many angles to take in order to maximize your SEO. What is the best way to build a social networking presence? How is it to rank for specific search terms? What are keywords that bring clients to your New York Law website? How is article marketing going to help you get clients?
Every lawyer has a website. Why not make yours “interactive”? Allow users to upload their own photos. Invite the community to submit suggestions. Let your clients tell their friends how grateful they are for having a lawyer like you.
As an ethical online citizen, you must not tolerate discrimination of any sort. If your website allows cookie-cutter features, such as the ability to save only a first few seconds of a video to watch later, you have an ethical problem. Don’t limit your potential clients to a short clip of your video. If you need a more detailed explanation, ask your lawyer what type of documentation he prefers for your site.
It is very important that your website be user-friendly. Don’t make your potential client spend five minutes trying to figure out how to navigate your site. If a potential client is uncomfortable with the way you communicate with him or her on your website, this will impact the ability to sell your law firm to that person. A less than friendly lawyer sends the wrong message!
Your lawyer deserves the best SEO advice money can buy. He or she understands how search engine optimization works and knows how to get results. If you aren’t ready to invest a lot of time, money, and effort into educating yourself about SEO, hire a professional. Make sure that your lawyer has a thorough understanding of what SEO is and how he or she can help you achieve maximum exposure. Hire someone who is willing to work diligently to educate himself and his staff. The result will be a better-rounded lawyer that is willing to answer any question you might have.