While the concept of Local Search Engine Optimization (Local SEO) and search engine optimization (SEO) are similar, the main difference lies in the way each affects your visibility in “unpaid” results. These are the results that are often referred to as “organic,” “natural,” or “earned.”
In addition to improving your rankings in search engines, local SEO helps you attract customers in your area. Since 46% of Google searches are local, your local SEO campaign will help you establish your presence in the local market. Most consumers are likely to buy from local businesses than those located in distant regions. This is why your local SEO strategy should include some of these strategies. Listed below are some tips to improve your local SEO:
Customer reviews play a large role in local consumers’ decision-making. To increase your visibility in local search, generate more customer reviews. Currently, reviews are the number one way that consumers evaluate businesses. Read our guide to Google Business Reviews to get more positive reviews for your business. In addition, engage in marketing activities that increase local search visibility. You’ll be amazed at how effective these actions are. And if these activities are paired with local SEO, you’ll be on your way to attracting new customers.
In addition to local search visibility, local SEO helps you verify your online ratings and customer satisfaction. This leads to more web traffic and conversions. Moreover, you’ll be able to generate more traffic and get more exposure. This is a key step for long-term success. But how do you ensure that the positives outweigh the negatives? Find out more about Local SEO with Hurrdat. You’ll be glad you did.
Optimizing for Local SEO helps businesses to appear higher in search results. Local SEO also helps them control their online presence. For example, incorrect information about their business listing can hurt their reputation. By taking control of your local profile, you’ll gain more trust with the major search engines. You can also take advantage of Uptick Marketing’s local SEO services. And it’s easy to get started. There’s no reason to delay. Contact us today to learn how Local SEO can benefit your business.
Google rewards companies that maintain updated, clear, and optimized business listings. This is an important aspect of local SEO. Although it can be challenging, it is crucial to keep this information updated. Duplicate or outdated information hurts your local SEO efforts. Don’t forget to add a location on Google Maps. You can also use social media to get more exposure and more customers. And don’t forget that many people are using their mobile devices for everyday tasks. Getting found in local search results is key to boosting sales.
Using consistent NAP across all platforms can improve your local search rankings. NAP stands for name, address, phone number. Inconsistent NAP can also hurt your business’s ability to rank in local search results. You can audit all places where your business is listed, and correct any variations in the data. So, how do you go about implementing these strategies? And what’s more, they’re easy and fun!
Considering that 87% of mobile searches lead to in-person purchases, you want to make sure you show up in front of those searching for a service or product in your area. By placing your business’s name in search results, local SEO helps you get noticed and inspire confidence among these potential clients. It’s also the best method for increasing business sales, with an estimated 1 out of every two leads becoming actual clients. With local SEO, you’ll see a big boost in your business’s bottom line.
Another helpful way to learn more about local SEO is to read the Moz Top 10 newsletter. This email newsletter shares ten articles aimed at reverse-engineering Google’s Local Search Algorithm. In particular, it contains an article by Dan Leibson, who carried out the largest statistical study on the local search ranking factors and discussed the implications for local SEO strategy. You can read the full article here. But, be aware that these opinions are not necessarily those of Search Engine Land.
The benefits of Local SEO can be felt even before you implement local SEO. A big brand like Sears Home Services uses extensive keyword research to optimize its local visibility across thousands of locations. In a Q&A with David, Matthew shares his experiences. The process can be daunting. But if you can make it easy on yourself and your employees, you can reap all the benefits of local SEO. And you can follow the same strategy for your business.