If you’re looking to attract customers in your area, you need to be visible in local searches. This can be achieved with a comprehensive local search marketing strategy. Increasing your visibility to local customers is an ongoing process, not something that can be done overnight. Here are three things to keep in mind. 80% of searchers use Google to find local businesses. Half of searches are local intent, and searches for “near me” have increased 100-200% in the last year.
Having online reviews is one of the most important elements of local search marketing. It helps users trust your business by showcasing positive reviews about your brand. Research shows that 80 percent of consumers have changed their mind after reading online reviews. The positive reviews you receive can motivate locals to visit your business or make a phone call.
Having a higher ranking in local search results means more people are likely to discover your business. This will result in more website traffic and higher conversion rates. The majority of consumers search for local services, so local businesses need to make sure they’re easy to find in search results. That means utilizing the best local search marketing services available.
Local search ads can also be seen in maps. If you’re not familiar with how these ads look, you can find them by clicking the “More Places” button on Google Maps. These ads will replace the red Google Maps results with a purple ad icon. But, you need to keep in mind that these ads only appear in specific areas, and that they can cause higher competition for ad space.
Another way to enhance local search visibility is to create a website that features all the information a local customer would need to make a decision. One of the best ways to do this is to write content that contains relevant keywords for the location of your business. Make sure to write content that explains the benefits of using your business. It will help you boost your local ranking and help to persuade potential customers.
A successful local search marketing strategy requires a plan and continual iteration. By focusing on your local market, you can increase customer traffic and reviews, build a social media presence, and get new customers. You will be surprised at how effective local search marketing is if you follow the right strategies. For example, setting up a Google My Business profile is like a digital billboard for the online world. This profile should include the name of your business, address, phone number, and website URL.
Another way to improve local search visibility is to get involved with local authority websites and organizations. These can be licensing bureaus, trade associations, or Chambers of Commerce. By partnering with these organizations, you can gain valuable backlinks from websites that are relevant to your local market. Lastly, a local search marketing company will recommend that you claim/verify your page on major directories.
Using local search marketing can help your business get more customers and grow faster. Local search marketing enables you to add attributes such as recycling to your listings. Then, consumers can easily find your business and make a decision based on their preferences. These attributes are vital for success in local search marketing. The higher your ranking in Google, the better. It’s essential to be consistent with your NAP. You can easily add your website address to your listings.