The three bottom tiers of the SEO pyramid are the foundational tasks of a typical local SEO campaign. These elements are crucial to a successful local SEO campaign, but you must look beyond the basics to stand out from the competition. The secret is to find opportunities your competitors haven’t yet discovered. Below are four strategies to improve your local SEO ranking. Each of these tactics is crucial in driving traffic and establishing relevance to search queries.
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The key to local SEO is to make your site appear in local search results. The search engines recognize that local searches are specific to a region. As such, local websites don’t focus on keywords, but also include terms relevant to that city. The goal of local SEO is to get your website ranked high in local search results and increase revenue. The more local your website is, the more likely people will be to find it through search. It also helps to boost your website’s credibility.
Using meta tags to optimize your website for local SEO is also important. Meta tags help Google rank your website, and they can inform potential customers about your business. Local SEO also includes mobile-friendly design and a fast loading website. These are important for local businesses because they must compete with large corporations. But how do you get a competitive advantage in local search? By following these strategies and using the information gathered in the survey, you can build a playbook for your local SEO campaign.
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To make your website visible in local search results, make sure your business has a Google Business Profile. Google analyzes the behavior of internet users during trillions of searches and has concluded that most people looking for certain businesses want to find results that are near their location. This is why Google’s algorithm now includes a proximity factor when it comes to local search. The proximity factor works even when the searcher doesn’t include a city name or use the phrase “near me” to narrow down the search results.
In addition to Google’s ranking algorithm, local SEO can help your business gain more local customers. By showing up in local search results, your business will get more leads, receive more customer reviews, and develop a strong social media presence. Moreover, if you are targeting a new audience, local SEO can help you reach new markets. And it’s a much cheaper alternative than online advertising. The best part is that local SEO will help your business grow in a more effective way.
Managing the information on multiple websites is crucial to local SEO. In the case of the social media platforms, for instance, these social profiles will appear near the top of organic search results. In fact, when someone is looking for a local business, they might go straight to their social profiles instead of reading the business owner’s profile. This is because search engines don’t rely solely on business owners’ information to rank a local business. They use information from four different sources to determine their ranking.
Using Google autocomplete is a great way to find keywords that people commonly use. You can also use a keyword research tool to find popular local search terms. Using newsworthy stories about local functions and amenities is another great way to target local search terms. Embed Google Maps on your website to showcase nearby services and amenities. Just remember to embed them sparingly, as Google has been cracking down on websites using overly-prohibited Google Maps.